Introduction

We care about your privacy online, so here is relevant information regarding privacy on our website, simplysori.com (the “Website” or “Site”), as owned and operated by Simply Sori LLC (“we”; “us”; or “our”). Our goal is to safeguard the privacy of all our visitors and customers; to explain who we are and how and why we collect, store, use, and share personal information; and to explain your rights in relation to your personal information. By using this Website, you agree to the following Privacy Policy. Please read this policy carefully before using this Website. This Policy applies to this Website and any sites, pages, or products that display or link to this Policy. It does not apply to any website, service, or product that does not display or link to this Policy or that contains its own privacy policy.

If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Arbitration and Dispute Resolution

For avoidance of doubt, you acknowledge that the transmission of certain technical information (such as IP address, browser type, and routing data) is a necessary and lawful part of Internet communication in order to provide you with the information and services of this Website, and that you have given your consent for us to collect this information to operate our Website.

By accessing or using this Website, you agree that any dispute, claim, or controversy arising out of or relating to the Company’s collection, use, disclosure, or retention of your personal information, including but not limited to any claim under the California Invasion of Privacy Act (“CIPA”), the California Consumer Privacy Act (“CCPA”), the Illinois Biometric Information Privacy Act (“BIPA”), or similar state privacy or wiretap laws, shall be resolved exclusively through binding arbitration, rather than in court. You waive any right to a jury trial.

Notwithstanding the foregoing, the Company retains the right to bring or move an individual claim in small-claims court in Comal County, Texas to resolve disputes that fall within that court’s jurisdictional limits.

Individual Arbitration Only

All disputes must be brought in your individual capacity and not as a plaintiff or class, collective, consolidated, or representative participant. The arbitrator shall not consolidate or join the claims of other users. If a court determines that this waiver of class or representative actions is unenforceable with respect to a particular claim, that claim must be severed and proceed in court while the remaining claims continue in arbitration.

Governing Forum and Rules

Arbitration shall take place in Comal County, Texas before the American Arbitration Association under its rules. Judgment on the award may be entered in any court of competent jurisdiction.

This Agreement and any dispute arising hereunder shall be governed solely by the laws of the State of Texas, without regard to its conflict-of-laws principles.

No other state’s law shall apply extraterritorially to conduct occurring wholly outside that state, unless the Company expressly designates that state’s law in writing for a particular agreement or transaction.

All arbitration proceedings shall remain confidential, except as disclosure is required by law.

Pre-Arbitration Notice and Informal Resolution

Before initiating arbitration, you must send a written notice of dispute to support@simplysori.com identifying your name, contact information, and the specific date and nature of the claim, including any alleged technology or data collection practice involved. Both parties will make a good-faith effort to resolve the dispute informally. If the dispute is not resolved within sixty (60) days, either party may commence arbitration.

Opt-Out Option

You may opt out of this arbitration agreement by providing written notice to support@simplysori.com within thirty (30) days after first accepting this Privacy Policy or otherwise providing personal information through this Website. If you opt out, you retain your right to bring individual claims in court, but waive participation in any class or representative action.

Safe-Harbor

Nothing in this clause waives any statutory or common-law defenses, including the defense that the Company’s use of cookies, pixels, or analytics technologies is permitted under applicable law.

Survival and Severability

This arbitration provision survives termination of your relationship with the Company. If any portion of this provision is found unenforceable, that portion shall be severed and the remainder enforced to the maximum extent permitted by law, except that if the class/representative-action waiver is found unenforceable, the entire arbitration provision shall be void as to that claim.

Website Use

No Use for Children

Our Website and any offerings or services on it are not intended for anyone under 13 years of age or anyone considered a child under their country’s laws. Our products are children’s furniture and related goods that are purchased by adults; the Website is intended for use by adults. If you are under 13, you may not use or provide any information on this Website, use any of its features, register for an account, make any purchases, or provide any information about yourself to us.

If we learn that we have received personal information from a child without validated parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at support@simplysori.com.

Personal Information We Collect and Use

We collect a variety of information from you when you visit our Website, make purchases, or interact with us on social media or with advertising partners. By accepting this Privacy Policy, you specifically consent to our collection of the data described below, to our use of the data, to the processing of this data, and to our sharing of the data with third-party processors as needed for our legitimate business interests. We retain this data as long as necessary for business purposes, legal purposes, or dispute resolution.

We use reasonable measures to protect your personal information, including administrative and technical measures, but we cannot guarantee zero security risks.

The information we collect may include:

Personal Data: Personal data is information that can be used to identify you specifically, including your name, shipping address, billing address, email address, and telephone number. You consent to giving us this information by providing it to us voluntarily on our Website. You provide some of this information when you register with, contact, or make purchases from our Website.

Derivative Data: Derivative data is information that our servers automatically collect about you when you access our Website, such as your IP address, browser type, device information, the dates and times that you access our Website, and the specific pages you view.

Financial Data: Financial data is data that is related to your payment method, such as credit card or bank transfer details. We collect financial data in order to allow you to purchase, order, return, or exchange products from our Website. We store limited financial data. Most financial data is transferred to our payment processors, which may include Shopify, Shop Pay, PayPal, Apple Pay, Google Pay, and Affirm (for financing), and you should review these processors’ respective Privacy Policies to determine how they use, disclose, and protect your financial data.

Social Networking Data: We may access personal information from social networking sites and apps, including but not limited to Facebook, Instagram, Pinterest, and TikTok, which may include your name, your social network username, location, email address, profile picture, and any other public information linked to those accounts. If you do not want us to access this information, please go to the specific social networking site and change your relevant privacy settings.

Mobile and SMS Data: If you opt in to our text messaging program, we collect your mobile phone number and information about your interaction with our messages. See “SMS Marketing” below.

Other Data: On occasion, you may give us additional data by entering a contest or giveaway or to participate in a survey. You will be prompted for this information, and it will be clear that you are voluntarily offering this kind of information.

Tracking Technologies and Online Interactions

We and our service providers may use cookies, pixels, tags, scripts, and similar tracking technologies to operate our Website, understand how visitors interact with our content, improve user experience, measure performance, enhance security, prevent fraud, and support marketing and advertising efforts. This includes tools such as the Meta (Facebook/Instagram) pixel, Pinterest and TikTok tags, Google and Shopify analytics, and similar advertising and measurement technologies.

These technologies may collect information about your interactions with our Website, including pages viewed, features used, clicks, scrolling activity, time spent on pages, referring URLs, and general device or browser information.

We use this information to:

• operate and maintain our Website;
• analyze usage and improve functionality;
• diagnose technical issues;
• protect against misuse or fraudulent activity; and
• support marketing, advertising, or communications efforts, including personalized advertising on third-party platforms.

We do not intentionally use these technologies to capture the contents of private communications, such as payment information, passwords, or sensitive personal data submitted through secure forms.

Your Choices

You may control or limit the use of certain tracking technologies through your browser settings, device preferences, or by interacting with any cookie consent or preference management tools made available on our Website. You may also opt out of certain advertising-related sharing as described under “Your Rights and Choices” below. Please note that disabling certain technologies may affect Website functionality.

By accessing or using our Website after being presented with notice of these tracking practices, and where required by law after providing consent through our cookie banner, you acknowledge and consent to our use of tracking technologies as described in this Privacy Policy, to the extent permitted by applicable law.

How We Use Your Information

Your personal information allows us to offer you certain products and services, including the use of our Website; to fulfill our obligations to you; to customize your interaction with our company and our Website; and to allow us to suggest other products we think might interest you. We generally store your data and transmit it to a third party for processing. To the extent we process your data, we do so to serve our legitimate business interests (such as providing you with the opportunity to purchase our goods and interact with our Website).

Specifically, we may use the information and data described above to:

• Create and administer your account
• Deliver any products purchased by you
• Correspond with you and provide customer support
• Process payments, returns, exchanges, or refunds
• Arrange for shipping and fulfillment
• Contact you about new offerings we think you will be interested in
• Interact with you via social media
• Send you a newsletter, text messages (if you opt in), or other updates
• Deliver targeted advertising
• Request feedback and reviews from you
• Administer contests or giveaways
• Compile anonymous statistical data for our own use or a third party’s use
• Prevent fraudulent activity and secure our Website
• Analyze trends to improve our Website and offerings
• Comply with applicable law and respond to valid legal process

Why We Disclose Your Information

We may share your information with third parties in certain situations, as needed to serve our legitimate business interests, which include administration of our Website and your account, communicating with you, taking and fulfilling orders, delivering our goods, identifying trends, protecting the security of our company and Website, and marketing additional goods to you. The legal basis for our disclosure of your data is both your consent to this Privacy Policy and our own right to protect and promote our legitimate business interests.

The following are specific reasons why we may share your information.

Third-Party Processing: We may disclose your information to third parties who assist us with various tasks, including payment processing, hosting (Shopify), email and SMS delivery, analytics, fulfillment and shipping, and customer service.

Advertising and Marketing Partners: We use third-party advertising and analytics companies (such as Meta, Google, Pinterest, and TikTok) to run and manage our ads and measure their performance. These companies may use information about your visit to our Website and other websites to offer you personalized advertisements. Depending on where you live, this may be considered “sharing” personal information for cross-context behavioral advertising. See “Your Rights and Choices” for how to opt out.

By Law: We may share your data as required by law or to respond to legal process, including a subpoena, or as necessary to protect the rights, property, and safety of others.

To Protect our Company: We may use your information to protect our company, including to investigate and remedy any violations of our rights or policies, to acquire and maintain insurance, obtain financial or legal advice, or to exercise or defend against legal claims.

User-Generated Content: If you submit reviews, comments, or other content, that content may be viewed by others, and we may distribute that content in connection with our marketing as permitted by our Terms and Conditions.

External Links: Our Website may include links to other websites not controlled by us, including our fulfillment or brand partners (for example, Beddy’s®). We are not responsible for the content or privacy practices of those sites and encourage you to read their policies.

Sale or Bankruptcy: If our whole company or some of its assets are sold, merged, restructured, or the company goes out of business or enters bankruptcy, your information may be an asset that is transferred to a third-party successor.

SMS Marketing

We value your privacy and the information you consent to share in relation to our SMS marketing service. If you opt in, we may use this information to send you text notifications, such as updates about your order (including abandoned checkout reminders), marketing offers, new product announcements, and requests for reviews. Our Website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout, and this information may be used to determine when to send cart reminder messages via SMS.

Message and data rates may apply, and message frequency varies. If you wish to unsubscribe from receiving text marketing messages, reply STOP to any message, or reply HELP for help. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be accounted as a reasonable means of opting out.

International Users and GDPR

If you are located outside of the United States, including in the European Economic Area (“EEA”), the United Kingdom, or Switzerland, please note that your personal information may be transferred to, processed, and stored in the United States, which may not provide the same level of data protection as your home country. Where required by applicable law, we rely on appropriate safeguards, which may include standard contractual clauses.

If you are covered by the General Data Protection Regulation, you have a number of rights, including the rights to: fair and transparent processing; access to your personal information; correction of mistakes; erasure in certain situations; data portability; objection to processing for direct marketing; and objection to automated decision-making. For further information on these rights, see the guidance from the UK Information Commissioner’s Office (ICO) at https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.

To exercise any of these rights, please email us at support@simplysori.com and provide enough information to identify you and proof of your identity, along with details of your request.

State Privacy Rights and Disclosures

Depending on your state of residence, you may have certain rights regarding your personal information, including the right to request access to, correction of, or deletion of personal information, and the right to opt out of certain processing activities, such as targeted advertising, where applicable.

Categories of Personal Information We Collect. As described above, we may collect or have collected within the past 12 months the following categories of personal information as defined under applicable law:

• Identifiers (e.g., name, email address, postal address, phone number, IP address)
• Customer records information (Cal. Civ. Code § 1798.80(e)) such as contact or billing information
• Commercial information (e.g., purchase history or transaction details)
• Internet or network activity information (e.g., browsing history, interactions with our Site or ads)
• Inference data (e.g., preferences or features we think may interest you)

We do not collect or process “sensitive personal information” (such as government ID numbers, precise geolocation, or racial/ethnic data) except as necessary to operate our business, complete transactions, or comply with legal obligations.

Sale and Sharing. We do not sell your personal information for money. However, because we use advertising and analytics technologies (such as the Meta pixel and Google tags) to deliver personalized advertising, our disclosure of certain online activity information to advertising partners may be considered a “sale” or “sharing” for “cross-context behavioral advertising” under some state privacy laws. You have the right to opt out of this activity as described below.

Consumer Privacy Rights

Depending on where you reside, you may have some or all of the following rights regarding your personal information:

• Right to Know or Confirm – to request details about the categories and specific pieces of personal information we have collected, the sources, and the purposes for which it is used or disclosed.
• Right to Delete – to request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct – to request correction of inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing – to direct us not to sell or share your personal information for targeted advertising.
• Right to Data Portability – to receive your personal information in a portable and, to the extent technically feasible, readily usable format.
• Right to Non-Discrimination – we will not deny service, charge different prices, or provide a different level of quality because you exercised a privacy right.

How to Exercise Your Rights

To exercise any of these rights, including your right to opt out of the sale or sharing of your personal information for targeted advertising, please contact us at:

• Email: support@simplysori.com (please use the subject line “Privacy Request”)
• Mail: Simply Sori LLC, 31531 Rustling Ridge, Bulverde, TX 78163, United States

You may also opt out of certain advertising-related sharing by broadcasting an opt-out preference signal, such as the Global Privacy Control (GPC). If you visit our Website with a GPC signal enabled, we will treat it as a request to opt out of the sale or sharing of personal information for the device and browser you are using, to the extent required by law. To learn more about GPC, visit https://globalprivacycontrol.org/. Other than the GPC, we do not currently recognize other “Do Not Track” signals.

Identity Verification. To protect your personal information, we may take reasonable steps to verify your identity before responding to certain requests. You may also authorize an agent to submit a request on your behalf by providing written authorization. If we decline to act on a request, you may appeal by emailing us with the subject line “Privacy Appeal.”

Scope and Relationship to Governing Law. This section is provided solely to meet disclosure obligations under applicable state privacy laws. It does not create rights for residents of other jurisdictions or expand any state law beyond its intended reach. All disputes arising under or related to this Privacy Policy remain subject to the Arbitration and Governing Law provisions above, which designate Texas as the governing law and Comal County, Texas as the venue.

Relationship with Shopify

Our Website is hosted by Shopify Inc., which collects and processes personal information about your access to and use of the Website in order to provide and improve the services. Information you submit to the Website may be transmitted to and shared with Shopify and third parties in order to provide the services. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users and the Shopify Privacy Portal at https://privacy.shopify.com/en.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on factors such as whether we need the information to provide you with our products and services, comply with legal obligations, resolve disputes, or enforce our policies.

Legal Disclosures of Personal Information

We may process, store, and disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on us; (2) protect and defend our rights or property; or (3) act under exigent circumstances to protect the safety of the public or users of the Site.

Do Not Track Signals

Except for the Global Privacy Control as described above, we do not currently honor Do Not Track signals issued by browsers or other third-party sources.

Severability

If any part of this Privacy Policy is deemed unlawful and/or unenforceable, all other provisions contained herein will remain in full force and effect.

Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with the laws of the State of Texas and applicable United States law. Any dispute arising out of or related to the information contained herein is subject to the dispute resolution and Arbitration provisions specified above, with venue in Comal County, Texas.

Privacy Policy Modifications and Updates

We may update and modify this Privacy Policy at any time. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Website and/or its services serves as your acceptance of the updated terms.

How to Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of the rights available to you, please contact us at:

Simply Sori LLC Email: support@simplysori.com 

Last Updated: July 18, 2026